Now that you have built that great new product, you have to figure out how to market and sell it. This section contains content to help the entrepreneur do that.
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Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
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Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
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This tool will help you gain, maintain, and evaluate your competitive advantage.
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This entrepreneur attributes his success to a philosophy built on persistence, creativity, and a penchant for asking, "Why not?" His path as an entrepreneur is rooted in creative, out-of-the-box market research capabilities.
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Developing niche markets can be a successful marketing technique as it can save resources, time, and money.
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Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.
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Thinking about hiring in Canada, registering property in Armenia, or enforcing a contract in Denmark? This tool provides comparisons across 175 different economies.
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Small and growing companies are discovering lucrative new markets abroad. Developing countries are importing products, tech know-how and system support and offering franchising, licensing and distribution opportunities. If your company is expanding abroad, you need to know what you're getting into.
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This article provides a list of organizations and publications that assist companies ready to do business in Western Europe.
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Going global takes guts, the author asserts. You have to confront the unknown and make it look easy when it's not.