Research affecting entrepreneurs and the governmental policies that promote (or hinder) their activity are vital to improving the economic climate. This section will highlight new research and best practices advancing entrepreneurship around the world.
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Entrepreneurs will find a host of business-building resources at nearby colleges and universities, among them books, brains and bodies, writes the author. Scour the libraries for printed materials, tap faculty for consulting jobs, and marshall students for research and staffing needs, he advises. In summing up, he offers valuable tips for getting acquainted and making the best use of campus resources.
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Many entrepreneurs rely on internal bench strength to provide for future leadership. You can help ensure long-term organizational viability and avoid a talent crisis by exploring the benefits of building a best-in-class succession plan.
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Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.
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Companies are becoming worse instead of better at responding to customer e-mails, reports Jupiter Research in a 2005 study. Customer use of e-mails is likely to increase, if only because companies are encouraging it. Minimum requirement: an automatic acknowledgment.
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This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.
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Use this Market Research Checklist to identify the information you will research for your business.
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Universities and related organizations are major producers of patentable ideas. For entrepreneurs, the key is effectively working to license and commercialize these innovations. This article lays out a detailed strategy for entrepreneurs who want to commercialize licensed (and patented) technologies.
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Vendors who present a large menu of features in an attempt to differentiate their products would do better to emphasize two or three proven points of difference in the value each product delivers. This article is based on research published in the Harvard Business Review.
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Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.